| Modern publishing companies run online editions parallel to their print publications, but they do not often use the synergy offered to them by the Internet, for instance, through the linking of content or the combination of applications. The Swiss KünzlerBachmann publishing house from St. Gallen is in this respect different. Following the relaunch of the online version of the child and youth newspaper “Spick.net” with the help of Content Management System (CMS) contentXXL in 2007, it is now launching a modern Internet family magazine “swissfamily.ch” on the same platform. |