Automated catalogue generation with Online Consulting AG

Due to increasing globalization and competitive pressures, the demands on efficient product communications processes in the company are rising. Achieving fast and consistent product communication in all different media is becoming a greater challenge. Catalogues are continuously more customized and produced in smaller editions. Database publishing provides a solution to meet these requirements.

Challenges and market requirements

Due to increasing globalization and competitive pressures, the demands on efficient product communications processes in the company are rising. Achieving fast and consistent product communication in all different media is becoming a greater challenge.
Serving new market segments (multitude of languages, formation of product range)

• Shorter product life circles
• Individually serve customer segments
• Catalogues are continuously more customized and produced in smaller editions

Method of resolution: Database publishing

To meet these high requirements we provide high performance software. This makes it possible to keep data centralised in one location and provide it to all the different output media. Automated catalogue generation means being able to export the product data from the central database (cross-media database) into a desktop publishing tool (InDesign or Quark Xpress) for the printed catalogue simply by pushing a button. The generated DTP document can be manually reworked from the pre-press.

Your Advantages

Practical examples from finished projects show that 30% in costs are saved:

• Up to 50% reduction of the time spent generating a catalogue
• Up to 80% reduction of the time spent maintaining product data
• Consistent product data in all output channels
• Individual, flexible product communication by using automated catalogue generation (multi-catalogue strategy)
• Manual reworking possible

Choose Online Consulting AG

Online Consulting AG is backed by many years of sound experience in automated catalogue generation and has clear expertise in this area.

• Implementation of customer specific, complex catalogues
• Creation of innovative, user-friendly catalogue solutions (leader in the area of flexible product tables)
• Competent contact persons
• Modern technology (Microsoft .NET)
• For further work during pre-press or catalogue printing we cooperate with competent partners

The following summary of customer references provides an insight into achieved catalogue projects:

• Complete and branch catalogues for Hilti (Switzerland) AG
• Complete catalogue for Reichle & De-Massari AG
• Light catalogue for OSRAM AG
• Extended price list for SUBA AG

Contact:
 
Matthias Gehrig
matthias.gehrig@online.ch
Phone 071 913 31 31
 
 
Further information:
Switzerland survey 2005 on the subject of centralised product data administration and automated catalogue generation (PDF)