"Our great wealth of experience with the contentXXL Business Content Management System enabled us to bring this project to a successful close rapidly and promptly. All of our customers are convinced by the numerous advantages of the CMS, and are highly satisfied with their new websites," says Stefán Stefansson, head of TM Software's Customer Development business area.
AP Public Relations is one of Iceland's leading public relations consultancies. To create its new company website, www.appr.is, the communications experts selected contentXXL solution partner TM Software and its Business Content Management System contentXXL, which is based 100% on Microsoft .NET technology.
With headquarters in Iceland's capital Reykjavik, PR consultancy AP Public Relations is affiliated with the international Edelman firm, which has over 2,400 employees in 46 locations throughout the world. Since its foundation in 2002, AP's success has increased steadily. Its roster of clients includes some of Iceland's largest companies as well as numerous government organizations. AP serves its customers' communication needs, such as media relations, crisis management, internal communication, sponsoring and event management.
The Website www.appr.is
This made it obvious that AP's company website should reflect the consultancy's comprehensive communications know-how. Its site should also give visitors an extensive overview of AP Public Relations' broad range of services as easily and quickly as possible.
After defining these requirements, the suitable partner for the relaunch was quickly found. Due to its numerous successful reference projects implementing contentXXL International GmbH's contentXXL Business Content Management System, TM Software, content XXL's Icelandic solution partner, was selected for the job. TM Software had already used contentXXL to realize websites for Iceland's capital Reykjavik and the international transport and logistics company Eimskip. Iceland's Allianz insurance company and the international security company SECURITAS hf. are already profiting from TM Software's wealth of experience.
The decision for contentXXL was obvious as well. Even the basic version of this Content Management System, which is based 100% on Microsoft .NET technology, provides numerous modules that are must-haves for professional corporate websites, including full-text search capability, a news module, a contact module and a newsletter module.
The standard Content Relationship Management function enables a wide variety of content, data and facts to be linked to each other so that they can be presented to interested website visitors as related content – with no additional editorial effort.
An additional module in the basic version is the WYSIWYG editor, which enables decentralized website maintenance by employees from the widest range of areas. Such employees need no HTML knowledge whatsoever to maintain the Internet site, eliminating extensive training costs.
The AP Public Relations website now contains a great deal of information for interested visitors. In addition to an extensive company portrait, website visitors always find the latest news. The company's wide spectrum of services is likewise presented in a clear, informative style. Statements by satisfied customers and business partners underscore the high quality of AP Public Relations' services. The website also provides a convenient means of contacting the company as well as the option of reading content in English.
"Our great wealth of experience with the contentXXL Business Content Management System enabled us to bring this project to a successful close rapidly and promptly. All of our customers are convinced by the numerous advantages of the CMS, and are highly satisfied with their new websites," says Stefán Stefansson, head of TM Software's Customer Development business area.